Training
Communications professionals in EU public affairs are expected to handle social media, media relations and crisis situations as part of their day-to-day work. These are distinct skills that benefit from dedicated practice.
PLUX Consulting offers half-day training sessions designed specifically for the Brussels context, combining practical exercises with real-world case studies from the EU policy world.
Our Approach
Our training sessions are interactive and hands-on, not lectures. They are built for professionals who already know how Brussels works but want to sharpen specific skills. Each session runs for approximately four hours, with group exercises, examples and plenty of room for discussion. Sessions can be delivered in-house for organisations or as open sessions for individual participants.
Our Offer
Social Media In EU Affairs
Social media is part of the daily toolkit in Brussels, yet many organisations struggle to use it strategically. This session covers platform selection, content that works in the EU policy space, planning around the institutional calendar, and measuring what actually matters.
Participants will learn, among other things:
- How to choose the right platforms for their audience
- How to write posts that get read by policymakers, stakeholders and journalists
- How to plan content in advance
- How to turn events into effective campaigns
- How to measure engagement and adapt strategy
Media Relations And Press Releases
A well-written press release still gets ignored if it is poorly timed, badly structured or sent to the wrong journalist. This session covers the full arc of media relations in Brussels: writing press releases that lead with the news, pitching effectively, building lasting journalist relationships, and voiding the pitfalls specific to the EU press corps.
Participants will learn, among other things:
- How to structure a press release that a journalist can actually use
- How to write a pitch email that gets opened and read
- How to time releases to the EU news cycle
- How to build and maintain relationships with journalists
- How to handle difficult media situations
Crisis Communication
When a crisis hits, the first few hours determine whether an organisation keeps control of the narrative or loses it. This session covers the fundamentals of crisis communication in the EU context: preparation, the critical first response, engaging with institutions and media under pressure, and rebuilding reputation after the dust settles.
Participants will learn, among other things:
- How to build a crisis communication plan before it is needed
- How to draft a holding statement under time pressure
- How to manage media, social media and institutional stakeholders simultaneously
- How to avoid common crisis communication mistakes
- How to conduct a post-crisis review and rebuild trust
Who Is This For?
Our training sessions are designed for communications professionals working in EU public affairs in Brussels: staff at trade associations, NGOs, corporate EU offices and public affairs consultancies. Whether you are responsible for an organisation’s entire communications output or focus on a specific area, the sessions offer practical skills you can apply immediately.
Interested?
If you would like to know more about our training sessions, discuss an in-house training for your team, or register interest for an upcoming open session, we would be glad to hear from you. 〉 Contact us.